Goodyear Tire & Rubber Company has announced the legendary Goodyear Blimp is taking flight over Europe for the first time in a decade, the company said.
The return of the Goodyear Blimp is the latest in a series of investments in Goodyear´s business in Europe. This has included a refresh of the European product portfolio over the last 18 months, a realignment of Goodyear´s distribution network to grow with a dedicated set of partners, the launch of e-commerce options in select European markets, a new media partnership with Eurosport and a return to the international motorsport racing scene.
The Goodyear Blimp operating in Europe will be a Goodyear-branded, Zeppelin NT airship, operated by Deutsche Zeppelin-Reederei GmbH of Friedrichshafen, Germany. This marks the latest chapter in an almost 100-year relationship between Goodyear and Zeppelin.
The semi-rigid Zeppelin NT airship measures over 75m in length — nearly three quarters the length of a soccer field — and almost 18m in height. It is the same model airship as the three Goodyear Blimps operated by Goodyear in the United States. It will act as a stunning brand ambassador for Goodyear as it soars over Europe, providing unique aerial coverage of key racing events and operating commercial (passenger) flights across Germany and the region.
The Goodyear Blimp will fly in the Friedrichshafen, Germany area and more widely around Germany over the coming weeks and is ultimately planned to provide aerial coverage of some of the major remaining European races of the 2020 motorsports calendar.
Goodyear Tire & Rubber Company (NASDAQ: GT) is a tire company that employs about 63,000 people and manufactures its products in 46 facilities in 21 countries around the world.