Neustar®, Inc., a global information services and technology company and provider of identity resolution, has announced it has entered into a definitive agreement with GoDaddy Inc. (NYSE:GDDY) to sell its Registry business, the company said.
The closing of the transaction is subject to applicable regulatory approvals and other customary closing conditions.
In addition to providing its Registry business with new avenues for growth and scale, the sale to GoDaddy enables Neustar to better execute on its mission of enabling trusted connections between companies and people at the moments that matter most through products and services powered by its proprietary OneID platform. Leveraging the identity intelligence of OneID, Neustar offers industry-leading solutions in Marketing, Risk, Communications, and Security.
OneID drives solutions designed to help customers address their most critical business challenges, from optimizing marketing spend effectiveness, to mitigating fraud and risk, establishing trusted communications, and protecting against cyber security threats.
William Blair & Company acted as financial advisor to Neustar, and Kirkland & Ellis as its legal advisor.
Neustar is an information services and technology company and a provider of identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in Marketing, Risk, Communications, Security and Registry that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here: https://www.home.neustar.