GMobi acquires mobile advertising platform MassiveImpact

General Mobile Corporation (GMobi) has purchased MassiveImpact, an advertising platform specializing in social media promotion of mobile applications, the company said.

With this latest acquisition, GMobi said it provides app developers with a comprehensive advertising platform, encompassing a variety of web, mobile, and social channels.

MassiveImpact reaches over one billion users in 190 countries, with blue chip clientele including leading tech, retail and gaming brands Gameloft, Citibank, AIA, Tencent and Baidu. The acquisition of MassiveImpact will complement existing mobile technology services provided by GMobi such as firmware-over-the-air (FOTA) updates, secure mobile payments and mobile advertising.

General Mobile Corporation is a provider of mobile Internet services and products, driving revenue in emerging markets for mobile devices original equipment manufacturers (OEM). The company partners with more than 100 OEMs on projects across 2000 different Android models, reaching over 150 million users worldwide.

MassiveImpact provides mobile advertising, backed by strategic investors in the mobile space including SoftBank and SingTel Innov8.