GMC Software puts SparkPost into cloud messaging platform

Cloud email delivery service SparkPost has been chosen by GMC Software for its new cloud-based messaging platform, SparkPost said.

GMC Software helps companies communicate with their customers and employees by allowing them to create stronger engagement with timely and relevant communications.

Through its full integration with SparkPost, GMC Software will leverage the SparkPost API as part of its new Inspire Messenger platform, a cloud-based service that delivers these communications via email. The partnership will allow GMC Software customers to benefit from SparkPost´s real-time analytics, unmatched delivery to the inbox and provide them with the ability to develop contextual, highly-individualized multi-channel communications spanning the entire customer journey.

GMC Software will initially offer SparkPost´s features and functionalities to its US-based customers. As its new cloud offerings continue to gain market traction, GMC Software plans to expand the use of SparkPost outside the US market.

SparkPost is an email infrastructure provider, offering performant cloud email delivery service.