Global Oracle and Skift have released results of a recent study that highlights expectations of consumers traveling amid the COVID-19 crisis, the company said.
Following a stretch of stay-at-home orders, consumers are eager to get out and travel according to a new research study from Oracle and Skift. Just over half (51%) of people surveyed in both North and Latin America plan to book trips in the next six months, while 38% of those in Asia-Pacific and Europe are planning get-aways.
People are opting to stay closer to home with driving distance (47%) or domestic trips (44%) being favored. With so much uncertainty ahead, consumers are also demanding flexible cancellation and refund policies (76%) and are more open to considering hotels offering discounted rates (65%).
Consumers´ willingness to travel also comes with heavy caveats for hotels in terms of advancements in cleaning and technology. In response, 70% of hotels already are or are planning to adopt contactless technology for check-in, food ordering, concierge services and more. Ninety percent have or are planning to also increase cleaning and disinfecting frequency and training for staff on these procedures and safer guest interactions (89%).
The global study explored 4,600 consumers and 1,800 hotel executives´ attitudes and outlook on travel, including changes to the guest and employee experience, booking policies and distribution, and the industry´s recovery outlook.
More than 30% of executives surveyed said they expected to see more domestic travelers, and over 60% were expecting fewer international travelers. T
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