Glassbox has announced it has been chosen by Hong Kong-based airline HK Express, to help HK redesign online key functions, the company said.
Glassbox´s automatic insights will help HK enhance calls-to-action, and simplify the flight booking processes, a combination that has dramatically increased baseline conversion rates.
Glassbox a Digital Journey Orchestration solution, empowers organizations to manage and optimize the entire digital lifecycle of their web and mobile customers. Glassbox Leverages big data, behavioural analytics, session replay, free-text search, application monitoring, and machine learning capabilities.
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