Asia-based investment firm Puji Capital has announced a joint venture agreement with China-based conglomerate Galaxy Holdings to create a new economic and business region in Shenzhen to bridge and innovate cross-border business between China and the West through investment and business support, the company said.
The new joint venture platform is projected to spark innovation and encourage cross-border business cooperation and investment by providing both direct investments as well as the professional services for global companies expanding in China and other key, high-growth markets in Asia.
With this new joint venture platform, the two companies stated their goal is to target and invest in more than 10 small to medium sized Western growth companies in each of the three core industry sectors: mobile gaming, media technology and consumer hardware with the purposes of developing separate joint ventures to enter and expand into the China market; capitalize on the rapidly growing Chinese consumer market; and establish strategic positions along the respective industry ecosystems.
The new innovation and business hub will be based in Shenzhen and has already developed programs with a preferred network of strategic partners across China for co-investments, commercial cooperation, distribution, and point of sale opportunities for Western companies the platform invests into.
Founded in 1988, Galaxy focuses on businesses in four key areas — Real Estate, Industrial, Property Management and Finance.
Puji Capital was formed in 2000 dedicated to providing growth capital, asset management and co-investment services for China and international conglomerates and tycoon families through its multiple-strategy platform. Puji has a rich history of investing in the media and entertainment, mobile internet, consumer lifestyle, real estate and etc. and an elite team of finance professionals and industry veterans from China and around the world.