Fuze recognized for excellence in demand creation, lead management

Fuze, the cloud-based communications solution provider for the modern global enterprise, has been awarded a SiriusDecisions Return on Integration (ROI) Award for its use of next-generation market analysis, targeting, and predictive analytics methods to drive higher-performing demand, the company said.

The award acknowledges Fuze for building a predictable, measurable demand-creation engine and an advanced target accounts strategy, with high levels of alignment between sales and marketing.

To help power Fuze´s significant growth, Fuze executed a number of successful initiatives, including the rebuild of its marketing technology stack and designing a new account-based marketing strategy.

Fuze is a global, cloud-based unified communications platform that empowers productivity and delivers insights across the enterprise by enabling simplified business voice communications, flexible video conferencing, and always-on collaboration. Formerly ThinkingPhones, Fuze allows the modern, mobile workforce to seamlessly communicate anytime, anywhere, across any device. Headquartered in Boston, MA, Fuze has additional locations including New York, San Francisco, Seattle, Ottawa, London, Amsterdam, Aveiro (Portugal), Paris, Munich, Zurich, Madrid, Copenhagen, and Sydney.