Frontier Communications launches new national brand platform

In a forward shift in competitive strategy, Frontier Communications Corporation (NASDAQ:FTR) is introducing a new nationwide brand platform focused on establishing Frontier as a welcome guide for consumers facing challenges and frustrations in navigating today´s Internet services market, the company said.

Accompanied by simplified service offerings from Frontier, the “Don´t Go It Alone” campaign creative delivers a central message: the Internet world is confusing and unreliable, but Frontier can be the absolute best guide in the complex maze that is today´s digital frontier.

An accompanying company-wide internal campaign is already training all Frontier employees to serve as all-inclusive “guides” to consumers. Frontier serves more than five million residential and business customers, offering video, high-speed Internet, advanced voice, and Frontier Secure® digital protection solutions through best-in-class fiber-optic and copper networks in 29 states.

The campaign launches this week in Frontier markets nationally and includes broadcast, radio, online video, out of home, digital and social components. A preview of the campaign spots and more information about Frontier´s products and services is available at www.frontier.com.

Frontier Communications provides communications services to urban, suburban, and rural communities in 29 states. Frontier offers a variety of services to residential customers over its fiber-optic and copper networks, including video, high-speed Internet, advanced voice, and Frontier Secure® digital protection solutions. More information about Frontier is available at www.frontier.com.