From Virgin To Virtual: How Sir Richard Branson’s PA Survived And Thrived

After suffering a stroke in 2008 Penni Pike, Richard Branson’s Executive PA of 31 dynamic years, was told she would not walk or talk again.


Today, however, she has overcome the odds to use her vast expertise and knowledge to support entrepreneurs throughout the UK – as the special advisor of leading Virtual PA company, Time etc.


The Virgin Years

Penni played a vital role in growing Virgin and directly supporting Sir Richard Branson in his business ventures, and personal challenges – from music, planes and trains to around-the-world boat ad balloon expeditions.


From the launch of Tubular Bells, to the expansion of Necker Island and planning a last minute Cuban Christmas – Penni was there through it all.


Battling Adversity

When she retired in 2006, Richard gave her his precious boat for seven years. Penni hoped for some much-needed rest, using the boat as her London base.


Sadly, Penni suffered a stroke early on in her retirement, at the age of 56. It was devastating for Penni, who became debilitated and was told she would struggle to recover. Three years later, she has certainly proven them wrong.


“I refused to sit back and accept it,” explains Penni. “Richard taught me that almost nothing is improbable and that everything is possible – I used this as my utmost inspiration during a very difficult time.”


The Champion of Entrepreneurs

After completing a somewhat grueling rehabilitation programme, Penni is ready to get back to doing what she does best. She felt it was a waste not to use the expertise she had gained from her time at Virgin and wanted to continue supporting busy entrepreneurs to the best of her ability.


A chance meeting with Barnaby Lashbrooke, 29-year-old multi-millionaire founder of Time etc (, made this a possibility.  The company is a pioneering “Virtual PA” service that provides entrepreneurs with the help they need to run their businesses, without having to employ a full time assistant.  The company has grown rapidly since 2007, and now has a £1.1 million turnover

In August 2011, Penni joined them as their special advisor; she now supports clients, guides staff and gives advice on the service, using her invaluable knowledge.
“It’s a fantastic company, run by a bold entrepreneur,” says Penni, explaining why she chose Time etc. “It reminds me of the best spirit that animated Virgin.”
And what does Sir Richard, Penni’s old boss, make of her new partnership? “Supporting entrepreneurs is vital,” adds Richard. “These people will run the big companies and create the new jobs of the future.”