French cosmetics firm L’Oreal boosts US presence with Emiliani deal

French cosmetic group L’Oreal (EPA:OR) said it had inked an agreement to take over US hair salons supplier Emiliani Enterprises Inc, in a move to boost its coverage of American hair salons.

The buyer did not reveal the value of the transaction.

With this move, L’Oreal USA’s SalonCentric division extends its distribution in the country to 48 states, in line with the goal of the group’s Professional Products segment to constantly improve service to American hair salons, the buyer said.

Through a network of representatives and sales outlets, New Jersey-based Emiliani Enterprises supplies beauty products to professional hair salons. Its offering includes hair, nail and skin care products, as well as tools and sundries. The company, also known as Emiliani Beauty Supply, has super centres in New Jersey, New York and Connecticut. It also provides services to vocational and private beauty schools in New Jersey and New York.

Over 100-year old L’Oreal has a diverse portfolio comprising 27 international brands which cover all forms of beauty, globally. The group employs a staff of 68,900 worldwide and generated revenues of EUR20.3bn (EUR26.3bn) last year. Its business includes segments Cosmetics, The Body Shop and Dermatology. L’Oreal’s hair care products aimed at professional hairdressers are marketed under the Kerastase, Redken, Matrix and L’Oreal Professionnel brands.