Freeman, DoubleDutch to power digital transformation in brand experience category

Freeman and DoubleDutch said they have announced a partnership that will connect DoubleDutch´s award-winning event technology solutions with Freeman´s customer needs.

Through this partnership, Freeman customers will enjoy extraordinary access to digital technologies that personalize, automate and deliver rich content consistently across multiple channels.

To address increasing demands for digital marketing solutions at events, Freeman will offer preferred access to DoubleDutch´s mobile event technology platform to its customers. Freeman´s customers who choose to deploy a DoubleDutch mobile app through the partnership will gain immediate access to a dedicated team of implementation, service and support professionals.

Beginning in early 2016, Freeman customers will receive access to an exclusive integration between Freeman´s online exhibitor interface and the newly launched DoubleDutch for Exhibitors product, which will give event exhibitors and sponsors the ability to seamlessly launch digital campaigns to target and reach attendees in DoubleDutch mobile apps.

Recognized by Advertising Age as the world´s largest brand experience company, Freeman uses the power of integrated digital and live brand experiences to move markets, connect people, support growth and generate revenues for the world´s leading organizations.

Founded in 2011, DoubleDutch provides mobile applications and performance analytics for events, conferences and trade shows for more than 1,300 customers, including SAP, UBM and Urban Land Institute.