Orlando, Florida-based online video discovery engine FreeCast said it will reveal some of the results of its measurements of over-the-top (OTT) audiences, taking advantage of its proprietary Rabbit TV device to provide unique insights unavailable from any other OTT provider or measurement firm.
The leading broadcast networks among OTT consumers were CBS, NBC, Fox, the CW, and ABC, while among cable networks, the Food Network, VH1, the History Channel, A&E, and TV Land comprise the top five. Approximately 15 percent of users watching network TV shows did so on a mobile device.
The average user accessed content from only 2-3 different networks per session, and most stuck with only 4-5 networks through all of their sessions in 2015. Viewers of NBC tended to be more likely to watch content from Fox, and vice versa. A similar relationship exists between VH1 and Bravo, as well as MTV and Comedy Central. This coincides with the rising popularity of smaller pay-TV bundles and increasing demand among consumers for a la carte TV.
The most-watched network online among men was NBC, and the most popular show was Fox´s Empire, with a strong audience for The Flash on The CW as well. Among women, ABC was the most-viewed Network, with CBS soap opera The Young and the Restless as the most-watched show, followed by Love & Hip Hop Atlanta on VH1. While some shows are popular both online and on the air, shows with surprisingly strong online followings continue to be a blind spot for traditional TV ratings.
Freecast is a content discovery and management engine that operates a guide of freely available Video On-Demand (VOD) and Pay-per-view (PPV). The FreeCast Network is delivered on all devices through a variety of products including Rabbit TV, the consumer offering, and SelectTV, a co-branded service.