Food Lion forms in-store digital coupon partnership with Mood Media

Food Lion has partnered with Mood Media Corporation to provide digital coupons through the Shazam app on smartphones while grocery shopping through January 1, the company said.

The service is available at all Food Lion grocery stores. To access digital coupons, customers open their Shazam app when grocery shopping and use the phone to “Shazam” music in the store. As they do, shoppers will be directed to Food Lion´s MVP Coupon Hub where they can access digital coupons that are immediately loaded onto their MVP card and redeemed at check out.

Mood announced its partnership with Shazam and launched Shazam In-Store, powered by Mood, in November 2014.

Food Lion, based in Salisbury, N.C., since 1957, has 1,100 stores in 10 Southeastern and Mid-Atlantic states and employs more than 66,000 associates. It is a company of Delhaize America, the US division of Brussels-based Delhaize Group (NYSE: DEG).

Mood Media Corp. (TSE: MM) provides Experience Design solutions. With more than 500,000 active client locations around the globe, Mood enhances the customer experience through interactive mobile marketing, audio, visual and sensory solutions.

Shazam app is used by more than 120 million people each month to connect to the world around them. B