Following a record-breaking first quarter both in terms of traffic and revenue, travel meta-search site Dohop has launched a new site design and visual identity, the company said.
Visits to Dohop grew by 31 percent in Q1 2016 compared to Q1 of 2015, and revenue for the period grew by 55 percent.
The relaunch of Dohop.com this week includes completely new branding as well as a new logo.
Swedish design-trio Bedow provided the new logo, color palette and iconography but the site itself was designed in-house. With the new branding, Dohop becomes bolder and more playful, just the way travel should be.
The site now displays suggestions below the search form itself, including one for cheap flights for an upcoming weekend, and another box displaying the cheapest available flights at anytime. These are highlighted with Dohop´s new vibrant colors.
The company´s new logo displays the company name and icons over the words “Anywhere. Simple.”, which represents the company´s commitment to making getting to anywhere simple for would-be travelers.
And to further emphasize the company´s commitment to responsive design, the logo itself changes depending on screen size, going from the full version to a pared-down icon-based version to a single airplane icon.
Since its launch in 2005, Dohop has provided travelers with a global flight search engine, where users can find the cheapest flights from a range of airlines and online travel agencies (OTA) with just one click. Dohop is available worldwide in 29 languages and has its headquarters in Reykjavik, Iceland.