Finnair´s board of directors has defined the focus areas for 2016–2018 in order to achieve the company´s strategic objectives, the company said.
The focus areas of growth include profitable growth or gaining new market share, developing customer service to align with a Nordic customer experience, focusing on human resources by developing leadership, workplace community and occupational health initiatives, competence and cooperation and digital transformation.
Finnair expects growth will support its profitability as unit costs decrease with the delivery of larger and more efficient aircraft as well as declining average staff costs due to new recruitment.
The core of Finnair´s growth strategy consists of the renewal of the widebody fleet, for which Finnair is in the process of acquiring 19 state-of-the-art Airbus A350-900 XWB aircraft in 2015–2023. The new aircraft will entirely replace Finnair´s A340 fleet, which numbered seven aircraft last year, and supplement the current A330 fleet.
Finnair is a network airline specialising in passenger and cargo traffic between Asia and Europe. In 2015, Finnair´s revenues amounted to EUR2.255 million and 4,800 in personnel at the end of 2015.