Finnair aligns with Sabre to distribute branded fares

Finland´s flagship carrier Finnair has announced it has signed an agreement with Sabre Corporation (NASDAQ: SABR) to distribute its selection of branded fares, the company said.

Sabre-connected travel agents worldwide will now be able to shop and book the airline´s branded fares, offering more choice and personalization to travelers booking via any channel.

Using the Sabre Red Workspace, travel agents can view and book the ancillaries included within each of Finnair´s branded fares, offering their customers more choice and flexibility to meet their individual needs.

From its hub at Helsinki International Airport, Finnair serves more than 130 destinations around the world and specializes in connecting European cities with those in Asia along the shorter Northern route.

Sabre Corporation is the leading technology provider to the global travel industry. Sabre´s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management.