The Fiji Airways Group reported record profit of FJD 84.5m (Fijian Dollars), earned during the fiscal year that ended December 31, 2016, the company said.
Fiji Airways´ profit increased by 20.5% compared to 2016 and the airline carried a record 1.4 million passengers, compared to 1.3 million in 2015. Fiji Airways´ success benefited from a robust demand from the US, accounting for approximately 27% of total point of sales revenue contribution for the airline.
Fiji Airways took efforts to counteract the effects of Cyclone Winston, which affected Fiji in February 2016, by heavily discounting its fares. While reduction in rates cut into the airline´s revenue by more than FJD 40m, these actions contributed to the growth in Fiji´s total tourism demand for 2016 and to Fiji Airways´ record profits.
In addition, trends show an increase in visitation to the South Pacific from North America. Tourism Fiji, as served by Fiji Airways offering the only non-stop flights from the United States, reported record-breaking global arrivals to Fiji at 792,320 in 2016, with 69,628 derived from the United States, a 5% increase from 2015.
Founded in 1951, Fiji Airways Group is comprised of Fiji Airways, Fiji Link, Pacific Call Comm Ltd, and a 38.75% stake in the Sofitel Fiji Resort & Spa on Denarau Island, Nadi. From its hubs at Nadi and Suva International Airports, Fiji Airways and Fiji Link serve 64 destinations in 13 countries (including code-share).
Destinations to and from the US include: Fiji, Australia, New Zealand, Hong Kong, Singapore, Samoa, Tonga, Tuvalu, Kiribati, Vanuatu and Solomon Islands. The Fiji Airways Group brings in 64% of all visitors who fly to Fiji, employs over 1000 employees, and earns revenues of over FJD 815m (USD 390m). Fiji Airways rebranded from Air Pacific in June 2013.