Fareportal integrates Routehappy UPAs into seat maps to enhance customer experience

Fareportal announced today it has integrated Routehappy by ATPCO Universal Product Attributes (UPAs) into its seat selection map to show flight shoppers photos of the selected seat with a description of associated features before booking a flight, the company said.

This feature appears when consumers are shopping for flights for two or more passengers.

UPAs provide visually appealing media such as photos, videos, and 360-degree cabin tours, along with headlines and descriptions of an airline´s products and services based on aircraft type, cabin, time of day, and more. The hyper targeting capabilities of Routehappy Hub, the content management solution which powers UPAs, enables Fareportal to target the seat images across different sub-fleets, cabins, and seats so that consumers see only accurate and relevant UPAs for the specific flight they are shopping. Once a consumer has selected a flight, they will be shown a seat map that incorporates this targeted, dynamic seat content for 19 carriers.

Fareportal is a travel technology company powering a next generation travel concierge service. Utilizing its innovative technology and company-owned and -operated global contact centers, Fareportal has built strong industry partnerships providing customers access to over 450 airlines, 1 million hotels, and hundreds of car rental companies around the globe. With a portfolio of consumer travel brands including CheapOair and OneTravel, Fareportal´s booking platforms enable consumers to book online, on mobile apps for iOS and Android, by phone, or live chat. Fareportal provides its airline partners with access to a broad customer base that books high-yielding international travel and add-on ancillaries.

Routehappy by ATPCO, the industry standard for airline rich content, helps airlines and distributors differentiate and better monetize their products. Routehappy´s Scores & Amenities API provides flight scores and cabin amenity data, including aircraft, seat, layout, entertainment, Wi-Fi, power, fresh food and relative duration. Routehappy Hub is a cloud-based solution that helps airlines create, manage and distribute targeted product and ticket attribute content, in standardized formats UPA (Universal Product Attribute) and UTA (Universal Ticket Attribute) wherever flights are displayed.