Farelogix shopping and pricing engine technology chosen by WestJet

Farelogix has announced that WestJet is the first airline in full production with FLX Shop & Price, its next generation shopping and pricing engine, the company said.

FLX Shop & Price provides WestJet cost savings opportunities, improved response times, flexibility, and the ability to modify ATPCO fares. The new shopping engine is in production for a number of travel agencies and technology providers that are shopping and booking WestJet content via WestJet Direct, the airline´s Level 2 NDC-certified API solution powered by Farelogix.

FLX Shop & Price is designed for airline-controlled NDC shopping and pricing. The engine provides full support for ATPCO-based fares as well as non-ATPCO fares managed directly by the airline, and is fully interoperable with other Farelogix “offer engines” for off-PSS merchandising, availability calculation, and schedule building. The engine can be hosted by the airline or, as is the case for WestJet, hosted by Farelogix.

WestJet has been in production with key components of the Farelogix Airline Commerce Gateway for several years. WestJet Direct is powered by FLX Shop & Price, Open Connect, and FLX Merchandise, the Farelogix merchandising offer engine for branded fares and ancillary offers.

The company´s flagship Airline Commerce Gateway is a technology platform comprised of fully integrated and optimized components for airline-controlled distribution, shopping, pricing, merchandising, and retailing across channels.

Recognized for its role in creating NDC, Farelogix now provides NDC (Level 3 certified) distribution for more than 20 airlines with connectivity to 10 major PSS systems. Farelogix is headquartered in Miami, Florida, with offices in Toronto, Canada; and Dubai, United Arab Emirates.