FaceCake launches augmented reality makeup app for scouting full cosmetic looks

Augmented reality pioneer FaceCake Marketing Technologies, Inc., has added to its suite of AR mobile apps GlamScout, an entirely new way to discover cosmetics, the company said.

This new iOS app features FaceCake´s ColorMatch visual search, allowing users to virtually recreate their favorite street style, red carpet, or runway beauty looks in one easy snap.

GlamScout identifies makeup shades in any photo, enabling users to scout looks found in magazines, websites or real life and instantly receive corresponding product recommendations. The app runs a multi-category search through thousands of products, then delivers direct product matches for immediate purchase.

Product results are shown at different price points that accommodate any budget featuring the “Glam Look” or the “Glam Look for Less.”

FaceCake Marketing Technologies combines patented technologies with intuitive user interfaces to allow consumers to virtually try products on their own images in real time, while instantly providing relevant product recommendations for superior personalization. FaceCake´s shopping platform is cross-device compatible.