Experian Marketing Services has unveiled a unified, automated platform for targeting, execution and measurement of addressable advertising campaigns, the company said.
Experian (LSE: EXPN) developed the platform to automate the process of finding an advertiser´s audiences where they are today — at scale, across channels, networks and online and offline platforms. It provides users with a single, agnostic platform to create, understand and activate their addressable advertising campaigns leveraging a combination of first-, second- and third-party data sources. For TV advertisers, this includes linear, addressable and over-the-top audiences, such as connected TV.
Experian Marketing Services provides data-driven marketing and cloud-based marketing technology.