Evite said it has announced the top 10 holiday party themes for 2015, as well as the most popular dates to plan and throw a holiday party, based on an analysis of the company´s proprietary data.
Excluding general holiday-themed parties, the Top 10 themed parties planned for the 2015 holiday season so far include (in order of popularity): Cookie Exchange, Ornament Exchange, Ugly Sweater Party, Open House, Cookie Baking/Decorating Party, White Elephant Party, Oktoberfest, Friendsgiving, Gingerbread Party and Toy Drive. Evite features popular invitation designs for each of these event themes.
Evite also analyzed data from last year´s holiday season from October 1 — December 31, 2014 to determine the most popular days to plan and throw a holiday party. Overall, the most holiday parties were planned (invitations sent) on the Monday and Tuesday after Thanksgiving, December 1 and 2, 2014, during which 17,159 and 17,249 holiday event invitations were sent each day, respectively. In 2015, those prime planning days are expected to be Monday, November 30 and Tuesday, December 1, 2015.
The most holiday parties occurred on December 13 and December 20, 2014, the last two Saturdays before Christmas, in which 51,425 and 50,317 holiday parties were held, respectively. Looking ahead, the data suggests keeping the calendar open on Saturday, December 12 and Saturday, December 19, 2015, which are expected to be the largest party days of the year.
When it comes to celebrating the New Year, the data shows that these parties are often planned at the last minute. In 2014, the highest number of invitations for New Year´s Eve parties were sent on December 27, just a few days before the big night.
Evite is a leading digital service for bringing people together. With a wide array of free, easy-to-use invitation designs and inspirational party-planning tools, the company has sent over two billion event invitations in its history, enabling approximately three billion unique face-to-face connections. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation, attributed to the Liberty Ventures Group (NASDAQ: LVNTA, LVNTB).