Evite invitations now include a free Private Sharing Feed that enables users to share photos, memories and conversations before, during and after the event, the company said.
The new features give party planners and guests a new way to use Evite, facilitating both in-person and digital interactions with friends and family. The Private Sharing Feed encourages dialogue and group photo sharing among attendees, enabling them to capture those memories within the invitation itself and to relive them later on.
After beta-testing, Evite saw a 6,000% increase in photo uploads. Moreover, 60% of Evite events are now generating some kind of private sharing behavior. Whereas before people would just respond to RSVP comments, Evite is now seeing a five-fold increase in social engagements per event.
Evite provides free, easy-to-use invitation designs and inspirational party-planning tools. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation, attributed to the Liberty Ventures Group (NASDAQ: LVNTA, LVNTB).