EveryMundo, SunExpress to power online customer acquisition strategy

SunExpress said it is partnering with EveryMundo to use the company´s performance website infrastructure solution, airTRFX®, to enhance its online and e-commerce strategies.

Airlines obtain many of their customers through their partner OTAs, but need to complement this revenue with successful conversions to their own branded websites, where customers benefit from greater depth of inventory and more ancillary options to enhance their trip.

However, to get customers to their site, airlines need to ensure their own websites achieve parity with the OTAs in organic search results. While OTAs and metasearch engines leverage superior resources and technology platforms to execute sophisticated cross-channel marketing efforts at scale that acquire new customers (via organic and paid search, for example) and engage existing customers (e.g., through email marketing or retargeting efforts), airlines´ resources are primarily focused on providing efficient and safe air transport.

Established in 1989, SunExpress is one of the leading airlines with service from Germany and other European countries to Turkey, with approximately 7.3 million passengers flying in 2014. SunExpress also operates flights from Germany to summer destinations like Spain, Italy, Greece, Egypt, Tunisia and many more, as well as to a large number of domestic destinations within Turkey.

Founded in 2006, EveryMundo provides the travel industry´s most advance solutions for optimizing the direct online booking channel. The company´s flagship technology TRFX® provides hospitality companies and airlines with the sophisticated online infrastructure needed to effectively compete with the OTAs: a page for every destination, route or travel product, in every language and every country.