Europe's media group chooses AWS as its primary cloud provider

Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), announced that ProSiebenSat.1 Media SE, Europe´s satellite and cable broadcaster, operating television channels, digital VoD platforms and e-commerce brands, has selected AWS as its primary cloud provider, the company said.

ProSiebenSat.1 is working closely with AWS to adopt cloud services within all parts of its broadcast and digital media businesses, production companies, and e-commerce platforms. With AWS, ProSiebenSat.1 is improving the time to market of new applications, and introducing advanced analytics and machine learning (ML) technologies across its organization, which is transforming the viewing experience for 45 million households across Germany, Austria, and Switzerland.

ProSiebenSat.1 has a long history of working with AWS because of its deep portfolio of cloud services, high levels of security and compliance, rapid pace of innovation, and proven experience in reliably supporting millions of customers around the world.

Most of ProSiebenSat.1´s brands have deployed applications on AWS, including its Joyn streaming platform, offering viewers over 20,000 episodes and 55 live channels in the cloud. ProSiebenSat.1 also runs the commerce businesses of its NuCom Group, a growing e-commerce player with 10 portfolio companies, on AWS as well as the production business of its Red Arrow Studios, one of the world´s creators and distributors of entertainment content.

The solution uses a deep neural network –trained and deployed using Amazon SageMaker — to predict ad conversion rates based on inputs such as the slot time, genre of the TV show, and ad content. As a result, the service is able to predict, weeks in advance, how many impressions an advertisement will generate. This allows advertisers to predict who will watch their ads, helping them to make informed purchasing decisions, while simultaneously enhancing the viewer experience with ads that are more closely aligned with consumer preferences.

For 13 years, Amazon Web Services has been the world´s most comprehensive and broadly adopted cloud platform. AWS offers over 165 fully featured services for compute, storage, databases, networking, analytics, robotics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 69 Availability Zones (AZs) within 22 geographic regions, with announced plans for 13 more Availability Zones and four more AWS Regions in Indonesia, Italy, South Africa, and Spain. To learn more about AWS, visit aws.amazon.com.

ProSiebenSat.1 is the German entertainment player with a strong commerce business. The company offers great entertainment — whenever, wherever and on any device. Every day, 45 million TV households in Germany, Austria and Switzerland enjoy the 15 free and pay TV channels. In 2018, ProSiebenSat.1 reached 3 billion video views on the Group´s digital platforms and invested more than one billion euros in 120,000 hours of programming.