Etihad Airways has released its 360-degree virtual reality film starring Academy Award-winning actress and Etihad brand ambassador Nicole Kidman, the company said.
The five-minute feature, titled “Reimagine”, immerses viewers in a fully experiential journey following Nicole Kidman through one of its new Airbus A380s flying between New York and Abu Dhabi.
The airline has used cutting-edge technology and multidisciplinary mediums in the feature to bring to life its guest experience and hospitality story by engaging the consumer in various sensory interactions onboard the virtual flight.
Throughout the experience, the viewer meets and engages with a number of characters including the actress herself, her film director, an opera singer and an Emirati guest as they travel through the twin-decked aircraft and its Economy Class, Business Class, and First Class areas, before concluding with a focus on Kidman enjoying the features of The Residence.
The film, which took more than six-months to produce, was filmed exclusively in Abu Dhabi, and utilised state-of-the-art VR technology in its creation. An Etihad Airways A380 was used for three days and fully customised prior to filming.
On May 29, Etihad Airways will host a red carpet premiere and roundtable discussion at its headquarters in Abu Dhabi. Tune in on Facebook Live via the Etihad Airways Facebook page at 12:00 p.m. (UAE time) / 4:00 a.m. (Eastern time) to take part and pose your questions to some of the key players behind the film.
Etihad Aviation Group (EAG) is a diversified global aviation and travel group comprising four business divisions — Etihad Airways, Etihad Engineering, Hala Group and Airline Equity Partners. The group has minority investments in seven airlines: airberlin, Air Serbia, Air Seychelles, Alitalia, Jet Airways, Virgin Australia, and Swiss-based Darwin Airline, trading as Etihad Regional.