Ethiopian Airlines signs up for Sabre Passenger Reservations Technology Solution

Africa´s largest airline group, Ethiopian Airlines, has renewed its passenger reservations system with global travel technology provider, Sabre Corporation (NASDAQ: SABR), the company said.

The airline also signed up for a suite of new technology solutions to support its continued growth as a world-class carrier.

The next phase of development for Ethiopian Airlines is in enhancing its passenger experience. Among the new technology that Ethiopian Airlines will introduce is Sabre´s data solution, Intelligence Exchange. Currently airlines only use 12 percent of their data to engage with passengers; with Intelligence Exchange, they can turn the remaining 88 percent of data into actionable insights. Armed with a 360-degree view of each passenger, airlines can then offer individual travelers services that are uniquely relevant to them, helping increase sales of ancillaries.

Ethiopian Airlines will further enhance the customer experience with several other solutions, including Sabre Mobile Concierge, which help airlines deliver superior customer service, especially during peak times, providing airline employees all the information they need to address passenger issues — right in the palm of their hands. This information can be used throughout the passenger journey — from check in to the boarding gate and beyond — to personalize communications.

The airline will also implement Sabre´s new revenue optimization software, which will enable Ethiopian Airlines to price its services based on a customer´s willingness to buy different combinations of fares and ancillary services.

More than 225 airlines currently use Sabre´s technology to decrease operational costs, increase profit and transform the way they serve travelers — including many of the world´s largest carriers.

Ethiopian Airlines (Ethiopian) is the fastest growing Airline in Africa. In its seventy plus years of operation, Ethiopian has become one of the continent´s carriers, unrivalled in efficiency and operational success.

Ethiopian is currently implementing a 15-year strategic plan called Vision 2025 that will see it become the aviation group in Africa with seven business centers: Ethiopian Express & Ancillary Services; Ethiopian International Services; Ethiopian Cargo Services; Ethiopian MRO Services; Ethiopian Aviation Academy; ET In-flight Catering; and Ethiopian Ground Services. Ethiopian is a multi-award winning airline registering an average growth of 25% in the past seven years.