Ethiopian Airlines launches 2 new alternative payment forms with CellPoint Digital's Velocity payment platform

CellPoint Digital has announced African aviation group Ethiopian Airlines, and 4-star SkyTrax certified global airline, are expanding their partnership with CellPoint Digital, the company said.

CellPoint Digital enables Ethiopian Airlines to two new alternative forms of payment: WeChat Pay and KNET to serve its Chinese and Middle Eastern markets.

CellPoint a provider of digital commerce and payment solutions for airlines, to offer more popular payment methods to its passengers.

Last year, Ethiopian Airlines adopted CellPoint´s Velocity payment platform to implement a mobile-first payment strategy and create a more seamless customer experience in its mobile app. Ethiopian Airlines initially added Alipay and saw promising growth in bookings through its mobile app in some markets. Ethiopian Airlines is now introducing WeChat Pay and KNET to cater to the international travel market.

China is set to displace the United States as the world´s largest aviation market by the mid-2020s and is a key growth market for Ethiopian Airlines. Millions of Chinese tourists use Alipay and WeChat Pay to make travel purchases, and together these two alternative forms of payment cover more than 90% of the Chinese market. Currently, Ethiopian Airlines is seeking to better serve Chinese travellers by introducing WeChat Pay alongside its Alipay option.

WeChat Pay and KNET are being deployed for Ethiopian Airlines through CellPoint Digital´s Velocity payment platform — a full merchant-side payment control environment built specifically for the travel industry. Velocity enables airlines and travel companies to activate new, alternative forms of payment in weeks instead of months and to build a customized payment ecosystem that meets the needs of customers in specific markets.

CellPoint Digital partners with African carriers across the continent to increase conversions in the mobile channel, reduce fraud, boost revenue through flights and ancillary offers, and create more seamless payment experiences for their customers.

CellPoint Digital is both a fintech and a travel tech company that provides powerful digital commerce and payment solutions that enable airlines and other travel merchants to simplify their systems, unify their customer experience and boost their digital transactions across website, mobile web and mobile apps.

Ethiopian Airlines´ fleet includes ultra-modern and environmentally friendly aircraft such as Airbus A350, Boeing 787-8, Boeing 787-9, Boeing 777-300ER, Boeing 777-200LR, Boeing 777-200 Freighter, Bombardier Q-400 double cabin with an average fleet age of five years.