Eros Now, Vodafone partner

Eros Now has announced a distribution partnership with Vodafone India for integration with Vodafone Play, the company said.

Vodafone Play is designed as a one-stop destination for Vodafone subscribers to enjoy streaming their favorite content, be it live TV shows, the latest movies or music. Vodafone Play offers a specially curated library of thousands of movies and other popular videos from a host of partners.

With this partnership, users of Vodafone Play will gain access to Eros Now´s premium Bollywood content offering thousands of new and classic Bollywood movies.

Eros Now is Eros International Plc´s (NYSE: EROS) on-demand Bollywood entertainment network with 55 million registered users worldwide. Eros Now also offers a vast selection of audio and song videos, television content and Eros Now originals in the form of drama series with young and contemporary themes.

Eros International Plc is a global company in the Indian film entertainment industry that acquires, co-produces, and distributes Indian films across all available formats. The company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. It also owns the platform Eros Now.

Vodafone India is a wholly owned subsidiary of the Vodafone Group Plc., with operations across the country serving over 200 million customers. The company provides a range of services including voice, messaging, data, and fixed communications. It has mobile operations in 26 countries, partners with mobile networks in 56 more, and has fixed broadband operations in 17 markets. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms.