Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS), a Global Indian Entertainment Company, has announced its agreement with Vayam Technologies Limited to distribute the OTT platform across districts of Uttar Pradesh through its Common Service Centres (also known as Jan Seva Kendra), the company said.
Eros Now will be part of Vayamtech´s Business to Customer (B2C) services that provide access to Village-level entrepreneurs (VLEs), hosted on their platform.
Eros Now´s availability at nearly 20,000 Common Service Centres, one of the largest Government approved online service delivery channels, across 21 districts in Uttar Pradesh will enhance the reach of the online video streaming platform and shall cater to more than 2 million consumers in the rural areas of Uttar Pradesh.
Eros International, a Global Indian Entertainment company that acquires, co-produces, and distributes Indian films across all available formats such as cinema, television and digital new media. For further information, visit www.erosplc.com.