Eros Now becomes first Indian OTT player with presence in South Africa

Eros International Plc (NYSE: EROS), a global company in the Indian film entertainment industry, has announced Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform will enter the South African market through a strategic partnership with telecommunications provider, Telecel Global Pty.

As part of this partnership, Eros Now will be available to Telecel customers as a bundled service with their prepaid and postpaid data plans, IPTV and set-top box with multi-purpose quad service applications. Subscribers will now have access to Eros Now´s library of popular movies, music, TV shows, and originals. Eros Now will leverage on a committed number of annual paid subscribers from this association with Telecel.

Popularly referred to as ´The Mobile Continent´, South Africa has seen a high rate of mobile phone adaptation. As per a Nielsen report, mobile video is particularly prominent in African regions.

Eros Now is Eros International Plc´s on-demand South Asian entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV.

Eros International Plc (NYSE: EROS) is a global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films. The company also owns the rapidly growing OTT platform Eros Now. For further information visit: www.erosplc.com

Telecel Global is an established telecom firm since 2007, having a strongly recognized reputation for the quality and effectiveness of telecom services and solutions with extensive knowledge of the specific needs of the telecom industry in matters of telecommunications management at the national and international levels.