Eros International PLC (NYSE:EROS), a Global Indian Entertainment company, has announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has entered into a platform and content association agreement with Indian state-owned telecommunications company Bharat Sanchar Nigam Ltd (BSNL), the company said.
The association comes is part of an initiative to deliver high quality on-demand entertainment to BSNL consumers while enhancing the reach of Eros Now paid subscribers across the rural parts of India.
The alliance is a first for BSNL´s large pre-paid customer base to avail the services of an online video platform. The tie-up will allow all BSNL customers across all packs and tariffs to access the collection of Bollywood and regional entertainment on the go via the Eros Now app.
Eros International Plc (NYSE: EROS) a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. For further information, visit: www.erosplc.com.
Eros Now is Eros International Plc´s On-Demand South Asian Entertainment Video Service accessible worldwide to viewers across Internet enabled devices including mobile, web and TV. With 11,000+ Movie titles, Music Videos, Television Programming and others Eros Now caters to 128 million registered users and 13.0 million paying subscribers worldwide with the promise of endless entertainment Product features, such as video in HD, multi-language subtitles, movie downloads, and high-quality original drama series differentiate the Eros Now entertainment offering. To see, watch now: www.erosnow.com