Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS), a Global Indian Entertainment Company, has announced its association with Allianz International Holdings Limited, a holding company and investment house with a significant presence Middle East, Africa, Asia and North America, the company said.
The company has a strong understanding of the local culture and through its investment in various sectors, it has a diverse service offering that make it one of the organisations in the region. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service, Eros Now in Bangladesh.
Bangladesh is home to a large audience base that consumes Indian entertainment content, especially Bollywood movies. Given its proximity to India, the citizens of Bangladesh share various similarities and tastes, including their appreciation for Bollywood and other Indian content. The partnership between Eros Now and Allianz Holdings will enable Eros Now to expand its offering to the country and capture a large share of audience. The content catalogue of Eros Now comprises of over 12,000 movie titles, original shows, music videos, international shows, short-format content category Quickie, to name a few.
As a distribution partner in Bangladesh, Allianz Holdings will expand Eros Now´s reach and business by distributing the online streaming platform to telecom and Internet providers, OEM´s including set-top boxes and TV sets as well as promote the brand in the country through marketing tie-ups. Eros Now´s physical subscription card will also be available in more than 100,000 retail outlets, thus offering Bangladeshis easy access to premium entertainment content.
Eros International, a Global Indian Entertainment company that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. For further information, visit: www.erosplc.com.