Episerver enhances digital experience cloud

Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has launched enhanced user-generated content (UGC) and a distributed order management system (DOMS) as part of its unified content and commerce platform, the company said.

The new capabilities will help customers engage with their customers at the right time in the right place with the right message as part of an experience-driven approach to digital commerce.

Episerver UGC, powered by Stackla, is an out-of-the-box, self-contained cloud service that uses advanced machine learning algorithms to identify, rights manage and showcase the most effective user-generated content.

Designed for marketers and merchandisers, the solution draws on dynamic filters to streamline the discovery and curation of UGC across channels, and personalize it to site visitors. This results in higher engagement, customer trust and advocacy, and ultimately drives increased revenue.

Two versions of Episerver UGC are available, with an advanced edition offering additional functionality for content rights management, automated visual recognition, and advanced geolocation discovery.

By leveraging the micro-services based Episerver Social — which incorporates ratings, reviews, comments and activity streams– alongside the Episerver Personalization suite — which makes use of advanced machine-learning algorithms and behavioral site search — organizations can now leverage authentic customer content and recommendations. The result is increased customer confidence at the point-of-sale, reduced shopping cart abandonment and boosted conversion rates.

Episerver connects digital commerce and digital marketing to help organizations create unique digital experiences for their customers, with measurable business results.

The Episerver Digital Experience Cloudâ„¢ combines content, commerce, multi-channel marketing, and predictive analytics in a single platform to work full-circle for businesses online — from intelligent real-time personalization and lead-generation through to conversion and repeat business — with unprecedented ease-of-use.

Stackla is the user-generated content (UGC) platform that puts customer stories at the heart of brand marketing. Through predictive intelligence and automation, Stackla helps brands identify authentic, compelling customer content across the social web and showcase them at scale throughout their core marketing channels — increasing engagement, strengthening customer trust and driving sales.