Entrust Datacard, Red Sift to Support BIMI Standards for Verified Logos in Emails

Entrust Datacard has announced that it has partnered with Red Sift, a data-driven cybersecurity company focused on scaling essential digital domain security for organizations, to bring Verified Mark Certificates (VMC) to market that support the Brand Indicators for Message Identification (BIMI) email authentication standard rollout, the company said.

BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients´ emails. As email has become more critical than ever for organizations to connect and communicate with their customers, the ecosystem is looking to BIMI as an opportunity to increase the wide adoption of email authentication while simultaneously providing senders with a way to provide their customers with a more immersive experience. Email recipients would see verified brand logos from BIMI users in their emails.

Using BIMI at the highest level of validation requires a VMC from an authorized Certificate Authority (CA), which works alongside an organization´s Domain-based Message Authentication, Reporting and Conformance (DMARC) protocol policy. In conjunction with the BIMI working group, Entrust Datacard created the initial concept of the VMC, was the primary developer for this offering over the past 3 years, and published the first set of VMCs starting in September 2019.

Adding BIMI instructions to the DNS record allows an organization´s logo to be displayed on email communications that originate from that domain. DMARC provides strong authentication and guidance for identifying spoofed messages.

Entrust Datacard solutions range from the physical world of financial cards, passports and ID cards to the digital realm of authentication, certificates, hardware security modules and secure communications. With more than 2,500 Entrust Datacard colleagues around the world and a network of strong global partners, the company serves customers in 150 countries worldwide. For more information, visit www.entrustdatacard.com.

The Red Sift Open Cloud is a data analysis platform that is purpose-built for the challenges of cybersecurity. For more information, visit www.redsift.com.