Entrust Datacard, a provider of trusted identity and secure issuance technology solutions, has announced its contribution to the first issuance of a new Verified Mark Certificate (VMC), the company said.
JPMorgan Chase and Co. received the first VMC certificate as observed in the global public certificate transparency (CT) logs.
Developed in collaboration with the Authindicators Working Group, the new vendor-neutral VMC solution allows enterprises additional branding opportunities to communicate a trademarked brand logo to compatible email clients for display on customer emails.
Email is a critical form of communication between enterprises and their customers. For the typical consumer, it can be challenging to recognize important messages from, for example, their bank or financial institution, that are mixed with a flood of marketing pitches, newsletters, spam, personal emails, phishing scams and outright fraud.
Entrust Datacard is the first certification authority (CA) to issue a VMC. Using VMCs, organizations can provide customers the company´s logo mark in a secure position in the accessed email message. Sending verified emails will provide increased brand control and logo visibility for organizations that support VMCs.
Entrust Datacard offers the trusted identity and secure transaction technologies that make those experiences reliable and secure. Solutions range from the physical world of financial cards, passports and ID cards to the digital realm of authentication, certificates and secure communications. For more information, visit www.entrustdatacard.com.