Engagement Labs has released its latest TotalSocialÂ® rankings of social influence among telecom brands in the US, the company said.
The analysis looks at how each telecommunications brand has performed in consumer conversations over the last six months, compared to the six month period ending May 2017.
According to the report, Samsung moved up one spot into first place, but T-Mobile and MetroPCS realized the biggest gains. T-Mobile jumped into second place from tenth, while MetroPCS rose six spots, making its debut in the top 10 at number nine. The biggest loser was Android, which dropped into seventh place from first. The iPhone didn´t fare much better, falling five spots to 10th.
The analysis, which is unique in that it combines offline and online consumer conversations, is based on Engagement Labs´ proprietary TotalSocial data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face and social media conversations. The brands in the top 10 have earned the highest TotalSocial scores in the category for the last six months.
Engagement Labs provides the world´s brands with a unique and powerful data and technology solution to drive sales growth and improve marketing ROI. TotalSocial is an “always-on” proprietary scoring system, based on the most important drivers of brand performance: Volume, Sentiment, Brand Sharing and Influence. TotalSocial tracks 500 brands across 16 major industry categories within the US, and 350 brands across 18 industry categories in the UK.