El Al airline (TASE: ELAL) has announced the launch of WhatsApp to its customer service system, the company said.
The company said that it is one of the first companies in the world to enable corresponding with its customer service department through WhatsApp.
This is an extension of EL AL´s Chatbot service, a service that combines artificial intelligence capabilities with a human representative (AKA Hybrid AI). The service enables automatic response to the company´s customers on various topics via SMS, Facebook Messenger and now also on WhatsApp.
El Al reported that the new service, based on the technology of the start-up Servicefriend, is expected to be gradually integrated into the company.
Servicefriend provides hybrid AI solutions for selected industries, helping enterprises to provide messaging at scale.