Effectv, the advertising sales division of Comcast Cable, has launched Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through Effectv Ad Planner, the company said.
Effectv works with local advertisers to plan, buy and execute television and digital video campaigns in their markets. With the addition of a full-service creative agency, Effectv will extend its current services, making television advertising a seamless process, from creative concept to end-of-campaign performance measurement. For self-service customers, the option to create cost-efficient spots using their videos, photography and logos greatly decreases the creative barrier to entry into TV advertising.
Mnemonic is led by Joe Alesi, Executive Creative Director, who was hired in 2018 by Effectv to develop its creative services offering to meet the evolving needs of local advertisers. Mnemonic will focus on the development of linear TV and digital video advertising campaigns for Effectv clients, including a multi-channel approach extending the advertiser´s brand message for optimal impact.
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the capabilities of The New TV to grow their business. It provides multi-screen marketing solutions, combining the precision of digital media with the power of TV, to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.