easyJet holidays has announced it has begun a soft launch of its travel trade to more than 3,000 travel agents and initial partners, the company said.
All 3000 trade partners will be on board by early September, meaning customers can book with an independent travel agent not just online via the easyJet holidays website.
The full roll out will see the on-boarding of over 3000 partners across Hays Travel, Hays Independence Group, Travel Counsellors, The Travel Network Group, Advantage Travel Group, Mid Counties Cooperative Travel and Protected Trust Services.
The new holiday company, which launched in November 2019, has been committed to working with the travel trade since its inception. While the intended launch date was impacted by the Coronavirus pandemic, the difficult environment the industry has been facing has meant this is an even more welcome move and a rare piece of good news at the current time.
As part of the launch, the travel firm has built a brand new trade portal for use by agents. This will be available to signed up trade partners alongside FAQs and materials on its full range of holidays. It has also hosted over 3000 agents on dedicated webinars in addition to the series of successful agent partner days the easyJet holidays team held earlier in the year. easyJet holidays will be supporting the trade launch with marketing assets for use across social media, customer emails, in store window POS and screens, and partner websites.