EarthLink Holdings Corp. (NASDAQ: ELNK) and the IRONMAN participation sports platform said they have announced a multi-year partnership in which EarthLink will serve as the official technology partner of the IRONMANÂ® US Series.
From WiFi to safeguarding payments and tracking athlete progress, IRONMAN will leverage EarthLink´s technology services and expertise to enhance the event experience for its entire community of athletes, families and spectators.
“As a longtime triathlete and IRONMAN competitor, I´m continually amazed by the commitment and passion of the IRONMAN family, and am proud that EarthLink technology will surround them on race day,” said Joseph F. Eazor, president and chief executive officer, EarthLink. “Through this partnership, EarthLink will help IRONMAN boost its race experience with technologies that make the experience even more interactive, secure, and connected.”
As part of the partnership, EarthLink will review race experiences and work with IRONMAN to implement technology and network changes that will improve athlete tracking, event communications, and data security. The goal is to ensure that the entire IRONMAN community will benefit from these enhancements, including athletes, spectators, remotely located friends and family members, and on-site IRONMAN Village exhibitors.
EarthLink provides managed network, security and cloud solutions for multi-location businesses.
IRONMAN has grown from a single race to a global organization with more than 190 events across five unique brands.