Dubai Airports, operator of the world´s busiest international airport Dubai International, and DXB Entertainments PJSC (DFM:DXBE) owner of Dubai Parks and Resorts the Middle East´s largest integrated theme park, has announced a strategic partnership with the aim of creating an unparalleled airport experience while showcasing Dubai´s position as the ultimate tourist and entertainment destination in the region, the company said.
The partnership will showcase Dubai Airports´ efforts to make DXB a destination in its own right while promoting the breadth of offer at Dubai Parks and Resorts to the over 88 million passengers travelling through annually.
The agreement will see Dubai Parks and Resorts promoted at all DXB concourses with access to over 65 airlines flying to and from over 240 destinations in 170 countries around the globe. Dubai Parks and Resorts will engage airport passengers by providing branded family zones and dedicated retail locations selling Dubai Parks and Resorts products while enticing them to experience the full offer by conducting direct marketing and immersive advertising.
DXB recorded a 10% average passenger growth over the past 10 years with 88.2 million passengers passing through it in 2017, and some 90 million passengers are expected in 2018.