DS Simon Media and Talkwalker, a social data intelligence company, have commissioned a joint survey on earned media best practices and analytics strategies, the company said.
The survey is expected to provide insight into how public relations and communications teams are earning media, the tactics that are working, and the analytics they´re using to measure results. The survey report will be released in June 2016 once the results have been compiled.
Using video to earn media is rapidly becoming one of the most widely used marketing communications strategies. With rising rates of ad blocking, the adoption of mobile-first everything, and social media app use, brands and marketers of all industries are realizing just how important it is to use video to earn media when developing an effective, comprehensive, and multi-platform marketing communications strategy. Budgets are growing fast, and marketers are seeing strong returns. In this joint initiative, DS Simon Media and Talkwalker explore just how critical earned media is to a brand and organization, and discover how content is created, executed, and measured to ensure a positive ROI.
DS Simon Media creates content and leverages its relationships to distribute to broadcasters, journalists, influencers, and others who air, post, and share it.
Talkwalker is a social data intelligence company with technology that provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers prove the value of their social efforts and enhances the speed and accuracy of business decision-making.
Talkwalker´s state social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process 500 million posts from 150 million websites every day.