The Drone Racing League (DRL) has formed a multi-year, global partnership with insurance brand, Allianz, the league said.
The title partnership with Allianz will help DRL to reach new viewers and build a larger global fan base as the company introduces new events, media, and brand partners during the DRL´s second season.
In 2017, the Allianz World Championship series will include six races to test piloting skill and the limits of First Person View (FPV) flight. The races will begin airing on premier broadcast channels in more than 75 countries in June 2017.
The Drone Racing League launched in January 2016 as the only global professional drone racing organization, hosting five professional races in its inaugural season. DRL´s first season reached millions of fans around the world, including more than 30 million broadcast viewers and more than 43 million views of its digital content.
Allianz, an international financial services provider, provides products and solutions in insurance and asset management to more than 85 million private and corporate customers. In 2015, around 142,000 employees in over 70 countries achieved total revenues of 125.2 billion euros and an operating profit of 10.7 billion euros.
DRL is a technology, sports, and media company that combines media and proprietary technology to create drone racing content with mass appeal. DRL is a privately held company headquartered in New York City, New York.