DoubleVerify expands mobile in-app viewability solution

DoubleVerify has expanded its footprint for the company´s mobile in-app viewability solution with partners Amobee, InMobi, Innovid, Medialets, Mobilefuse and Ubimo, the company said.

DV Viewability provides advertisers with full transparency into how their display and video ads are being viewed across mobile in-app, mobile web, and desktop platforms.

Each partner has been certified for their ability to consistently deploy DV mobile measurement technology in order to maximize inventory quality and eliminate reporting discrepancies.

DoubleVerify provides technology and tools that accurately authenticate the quality of digital media and drive ad performance for the world´s largest brands. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum impact. Since 2008, DV has helped hundreds of Fortune 500 companies and digital media platforms gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry.