DoubleVerify bolsters mobile in-app viewability solution

DoubleVerify has expanded its mobile in-app viewability solution with newly certified partners AOL, xAd, Pocketmath, and Ubermedia, the company said.

DV provides brand advertisers with total transparency into how their digital ads are being viewed across mobile in-app, mobile web and desktop platforms.

These newest partners have been certified by DV for the quality of their mobile measurement technology to ensure accurate performance metrics and the elimination of reporting disparities.

These new certified partners join Amobee, InMobi, Innovid, Medialets, Mobilefuse, and Ubimo who DV announced mobile certifications with earlier this year.

DoubleVerify (DV) is the marketing technology and services company that authenticates the quality and performance of marketing investments across digital and social platforms. For brands and publishers alike, the DV Authentic Impression® delivers a precise and holistic view of value across media placements, consumer engagement and consumer profiles. Since 2008, DV has been focused on building a better industry and driving results for hundreds of Fortune 500 companies.