Dolan Family Ventures has acquired Analytics Media Group (AMG), a data analytics and technology business, and launched 605, a new independent audience measurement and analytics business focused on optimizing marketing and programming initiatives within the media and entertainment industries, the company said.
605 has expansive relationships with partners across the country that provide extensive, privacy-protected, set-top box viewing data to ensure that its analysis is based on a vast and credible footprint of data representing key individual and regional demographics.
AMG is a data analytics and technology business with strong political, marketing and research expertise.
605 has a seasoned and experienced leadership team with a track-record of innovation and success from Cablevision, prominent programming companies and AMG, a data analytics and technology business with deep roots in politics, brand marketing and consumer behavior research. The leadership team consists of:
Founded by James L. Dolan and Kristin Dolan, Dolan Family Ventures is a company making strategic investments in advanced data, analytics and technology-based businesses and talent with a focus on the media, entertainment and sports industries.
Analytics Media Group is an analytics and technology company that combines understanding of data, use of technology and media analytics to advance advertising and marketing research and targeting.