DOCOMO Digital, Safaricom to launch app store integration with mobile money service

Global mobile commerce enabler DOCOMO Digital has partnered with Safaricom to give customers the option to pay for content on the Google Play Store using M-PESA, the company said.

The integration, which is powered by DOCOMO Digital´s mobile commerce enabling platform using Google Play´s payment API, allows M-PESA customers to use the mobile money service to pay for goods and services from the app store.

The service is available to more than 27 million M-PESA customers in Kenya with an Android smartphone or tablet. Customers matching this criteria can purchase content and products from the Google Play Store and pay for them using M-PESA. The solution seamlessly combines Google Play with the M-PESA purchase experience that Safaricom customers are used to when paying for goods and services.

DOCOMO Digital is a provider of a global payments platform to OTTs, merchants and content providers. It is a fully owned subsidiary of the Japanese mobile operator NTT DOCOMO. DOCOMO Digital is headquartered in London but is a global company having presence in 35 offices across six continents.