DMI has worked with Virgin on Virgin Red, an app created to reward members for “living a life more Virgin”, through recognising their relationships with Virgin brands and their interaction with app features, the company said.
The rewards programme brings the brand to life through a mobile-first experience by incorporating this throughout the design, development and testing process. Virgin Red is available in the UK for Android and Apple devices.
The DMI team worked with Virgin to implement a customer-centric approach to the app development process, using a combination of user research, rapid prototyping and user testing to ensure the finished product met Virgin customer expectations. Virgin and DMI developed a service that reshapes the user experience based on individual preferences identified using data collected through the app.
DMI is an end-to-end mobility company, combining all the skills and services necessary to deliver mobile enterprise solutions. DMI has expertise in mobile strategy, UX, web, and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure device and app management.